By Role
Marketing & Sales — Executive Search
Chief Commercial Officers, VP Sales, and industrial marketing leaders for industrial businesses across the US–Mexico corridor.
Commercial leadership for an industrial business is a technical sales job first and a marketing job second. The leader has to hold the OEM and Tier customer relationship, run a technical sales organization, and carry revenue across a cross-border footprint where the customer sits in one country and the operation sits in another. Silvia Flores runs Chief Commercial Officer, VP Sales, and industrial marketing searches across the US and Mexico — as part of Alder Koten's retained practice.
Where Marketing & Sales searches fit
Four common patterns. An industrial mid-market business naming its first Chief Commercial Officer to consolidate sales, product management, and channel strategy. An OEM or Tier hiring a VP Sales with technical depth and key-account command. A US–Mexico cross-border business bringing in a Business Development Director who can sell from either side of the border. And a private-equity-backed platform pairing a CCO with a value-creation plan that hangs on commercial acceleration.
Roles the practice covers
- Chief Commercial Officer — enterprise commercial leadership across sales, marketing, product, and channels
- VP Sales / Sales Director — technical sales leadership for OEM, Tier, and industrial mid-market businesses
- Key Account Director — leaders carrying named OEM and Tier accounts as their own P&L
- Business Development Director — cross-border BD leaders selling from either side of the US–Mexico border
- Marketing Director — industrial marketing with product management, technical positioning, and channel depth
- General Manager Commercial — where a commercial leader carries a full business unit P&L
How a Marketing & Sales search runs
Every engagement runs on The Dynamic Fit Method™ — Ability, Capability, and Capacity assessed against the rate of change the role will carry. For commercial mandates the calibration weighs three dimensions: technical fluency in the specific industry and product, sales-team leadership (recruit, retain, coach), and cross-border commercial judgment where the mandate crosses the corridor.
Related
For the industry-specific commercial hub, see Industrial Sales Executive Search. For cross-border commercial mandates, see US–Mexico Cross-Border Executive Search.
Marketing & Sales — questions
- What does an industrial CCO or VP Sales actually own?
- The customer relationship at OEM and Tier accounts, key-account P&L, technical sales team leadership, and — in cross-border businesses — the customer-facing seam between US commercial teams and Mexican operations. It is a technical sales seat, not a brand-marketing seat.
- How is industrial marketing leadership different?
- Industrial marketing leadership is closer to product management, technical positioning, and channel strategy than to consumer brand. The bar is the ability to translate engineering and operations reality into customer-facing narrative — and to feed customer signal back into product and operations decisions.
- Do you place Business Development Directors for cross-border industrial sales?
- Yes. Cross-border BD Directors — leaders who can sell from either side of the border into OEM and Tier customers — are a defined slice of the pool the practice cultivates.